• Alfiana Alfiana Universitas Muhammadiyah Bandung, Indonesia
  • Listiana Sri Mulatsih Universitas Bung Hatta, Padang, Indonesia
  • Al- Amin Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi, Indonesia
  • Muhamad Stiadi Universitas Sembilanbelas November Kolaka, Indonesia
  • Dede Gustian Universitas Sains Cut Nyak Dhien, Indonesia


Strategic Transformations, Digital Commerce, Traditional Trade, Emerging Market Trends, Global Business Landscape, Sustainability, Hybrid Models, Omnichannel Strategies.


In this comprehensive study titled "Strategic Transformations: Assessing the Interplay of Digital Commerce, Traditional Trade, and Emerging Market Trends in the Global Business Landscape," we embarked on a multifaceted exploration of the dynamic forces reshaping the global business environment. We delved into the complex interplay between digital commerce, traditional trade practices, and emerging market trends using empirical data and a rigorous analytical approach. Our research revealed a profound shift in how businesses operate and consumers engage with the marketplace. We found that once considered optional, digital commerce has evolved into an imperative for businesses seeking to remain competitive in the 21st century. This transformation extends beyond adopting online platforms; it encompasses the digitalization of supply chains, data-driven decision-making, and integrating emerging technologies such as Artificial Intelligence (AI) and Blockchain. Furthermore, our findings highlighted the intricate coexistence and convergence of digital and traditional trade practices. Businesses increasingly adopt hybrid models and omnichannel strategies to cater to diverse consumer preferences. This strategic adaptation allows them to leverage the strengths of both digital and traditional methods while remaining agile in response to emerging market trends. Sustainability emerged as a paramount concern, shaping consumer choices and driving businesses to embrace eco-conscious practices. The study underscores the need for businesses to view sustainability not as a mere trend but as a fundamental driver of their strategic decisions. Our research provides valuable insights for businesses, policymakers, and stakeholders navigating this transformative landscape. It contributes to the ongoing discourse on the future of commerce, offering practical implications and a roadmap for strategic decision-making in a world where the digital and traditional realms of business intersect and evolve.


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2023-10-01 — Updated on 2023-10-02


How to Cite

Alfiana, A., Sri Mulatsih, L. ., Amin, A.-., Stiadi, M. ., & Gustian, D. . (2023). STRATEGIC TRANSFORMATIONS: ASSESSING THE INTERPLAY OF DIGITAL COMMERCE, TRADITIONAL TRADE, AND EMERGING MARKET TRENDS IN THE GLOBAL BUSINESS LANDSCAPE. International Journal Of Humanities, Social Sciences And Business (INJOSS), 3(1), 46–66. Retrieved from (Original work published October 1, 2023)




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