INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) <p><strong>INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) | ISSN (e): <a href="" target="_blank" rel="noopener">2962-6781 </a></strong>is a scientific journal that publishes articles in the fields of humanity, social science, and business.</p> <p><strong>Humanities</strong> include: Language and Linguistics, History, Literature, Performing Arts, Philosophy, Religion, Fine Arts.</p> <p><strong>Social Science</strong> fields of Science include: Economics, politics, Anthropology, Sociology, Psychology, Geography, Cultural and Ethical Studies, Gender and Sexuality Studies, Area Studies, Archeology, and other related fields.</p> <p><strong>Business</strong> field includes conceptual ideas in the fields of Economics, Accounting, Management, and business</p> en-US (Aslan) (CV. Adiba Aisha Amira) Thu, 28 Sep 2023 07:39:33 +0700 OJS 60 INNOVATIONS IN ISLAMIC FINANCE IN SOUTHEAST ASIA: AN IN-DEPTH REVIEW OF RECENT LITERATURE <p>This comprehensive literature review delves into Islamic finance in Southeast Asia, offering a meticulous examination of recent innovations within the industry. Southeast Asia, renowned for its vibrant Islamic finance sector, has witnessed groundbreaking developments that transcend conventional financial paradigms. The abstract embarks on a succinct journey through the review's key facets, encapsulating the essence of the extensive exploration. Against the backdrop of an ever-evolving financial landscape, this review navigates through the recent innovations that have reshaped the contours of Islamic finance. It delves into the burgeoning realm of Shariah-compliant fintech platforms, sustainable and green Sukuk, and innovative microfinance models that empower the underserved. Case studies of successful innovations from Indonesia and Malaysia exemplify the transformative potential of Islamic finance in driving financial inclusion, economic growth, and sustainability. Furthermore, the abstract offers a glimpse into the profound impact of digitalization and fintech on Islamic finance, revolutionizing accessibility, transparency, and efficiency. As Southeast Asia endeavors to become a global hub for Islamic finance, these technological advancements are pivotal in fostering financial inclusion and expanding the industry's reach. This literature review illuminates the dynamic landscape of Islamic finance in Southeast Asia, where innovation converges with ethical principles to shape a promising future. The region's commitment to ethical finance, sustainability, and socioeconomic development makes it a beacon in the ever-evolving world of Islamic finance.</p> Muhammad Syafri, Ahmad Rizani, Abdul Wahab Syakhrani, Eka Sutisna, Al- Amin Copyright (c) 2023 INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Thu, 28 Sep 2023 00:00:00 +0700 REVOLUTIONIZING SOCIAL MEDIA MARKETING THROUGH AI AND AUTOMATION: AN IN-DEPTH ANALYSIS OF STRATEGIES, ETHICS, AND FUTURE TRENDS <p>This comprehensive analysis delved into the transformative potential of artificial intelligence (AI) and automation in social media marketing. We explored many strategies and insights that have redefined how businesses engage with their audiences in the digital age. Our investigation began by acknowledging the profound impact of AI and automation technologies on the marketing landscape, particularly within the dynamic domain of social media. These innovations ushered in a new era of data-driven decision-making, hyper-personalization, and efficiency, enabling marketers to create more targeted and impactful campaigns. A key finding of our analysis was the pivotal role of AI in audience segmentation and targeting. Through real-time data analysis, marketers could identify and engage their ideal audience segments with exceptional precision, optimizing resource allocation and campaign effectiveness. We also highlighted the emergence of AI-driven chatbots and virtual assistants, revolutionizing customer service and engagement on social media platforms. These 24/7 available, personalized interaction tools significantly enhanced the overall customer experience. However, amidst the transformative potential of AI and automation, we emphasized the ethical responsibilities accompanying these advancements. We stressed the need for transparency, data privacy, and fairness in AI-driven marketing practices. Upholding these principles ensures trust, a cornerstone of long-term success. In conclusion, our analysis illuminated the remarkable potential of AI and automation in revolutionizing social media marketing. As we move forward into this era of technological transformation, we must do so with a steadfast commitment to innovation and ethical integrity, shaping a marketing landscape that benefits businesses and consumers alike.</p> Doby Indrawan, Yorman Yorman, Muhamad Stiadi, Nenden Hendayani, Al- Amin Copyright (c) 2023 INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Sat, 30 Sep 2023 00:00:00 +0700 STRATEGIC TRANSFORMATIONS: ASSESSING THE INTERPLAY OF DIGITAL COMMERCE, TRADITIONAL TRADE, AND EMERGING MARKET TRENDS IN THE GLOBAL BUSINESS LANDSCAPE <p>In this comprehensive study titled "Strategic Transformations: Assessing the Interplay of Digital Commerce, Traditional Trade, and Emerging Market Trends in the Global Business Landscape," we embarked on a multifaceted exploration of the dynamic forces reshaping the global business environment. We delved into the complex interplay between digital commerce, traditional trade practices, and emerging market trends using empirical data and a rigorous analytical approach. Our research revealed a profound shift in how businesses operate and consumers engage with the marketplace. We found that once considered optional, digital commerce has evolved into an imperative for businesses seeking to remain competitive in the 21st century. This transformation extends beyond adopting online platforms; it encompasses the digitalization of supply chains, data-driven decision-making, and integrating emerging technologies such as Artificial Intelligence (AI) and Blockchain. Furthermore, our findings highlighted the intricate coexistence and convergence of digital and traditional trade practices. Businesses increasingly adopt hybrid models and omnichannel strategies to cater to diverse consumer preferences. This strategic adaptation allows them to leverage the strengths of both digital and traditional methods while remaining agile in response to emerging market trends. Sustainability emerged as a paramount concern, shaping consumer choices and driving businesses to embrace eco-conscious practices. The study underscores the need for businesses to view sustainability not as a mere trend but as a fundamental driver of their strategic decisions. Our research provides valuable insights for businesses, policymakers, and stakeholders navigating this transformative landscape. It contributes to the ongoing discourse on the future of commerce, offering practical implications and a roadmap for strategic decision-making in a world where the digital and traditional realms of business intersect and evolve.</p> Alfiana Alfiana, Listiana Sri Mulatsih, Al- Amin, Muhamad Stiadi, Dede Gustian Copyright (c) 2023 INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Mon, 02 Oct 2023 00:00:00 +0700